I am a Design Lead at New Zealand's quintessential website, Trade Me, where I lead the Design System and the central design team. A professional UX designer since 2004, I have both in-house and agency experience. 

Providing coaching in creativity and creative problem solving is an essential part of my work, including facilitation of Design Thinking workshops. 

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Trade Me

Trade Me is New Zealand's largest, and most loved local marketplace. You can find almost everything you need: your house, car, furniture, clothes, boat, job, and lawn mowing service. But more importantly, Trade Me holds a special place in kiwi life that is unique to New Zealand.


Trade Me’s design system
Project management • Systematic design leadership


Facilitation • Design leadership


Brand refresh

Branding, 2015


iOS app

Shopping cart product, 2014
e-commerce • User Experience



uSwitch is one of the UK's top comparison sites. I worked for uSwitch 2011-2013 as the lead designer on their Energy comparison product. I worked closely alongside developers in cross-functional teams. Decisions were data-led, with iterations released under controlled tests.

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Branding and guidelines

Branding • 2013


Reporting dashboards

Data representation design • 2013


Energy comparison

User experience • Responsive design • Interaction design • 2011-2013

Earlier projects


Restless Development's Career Spark

Youth internship start-up (Uganda), 2012
User research • Co-design workshops • Branding • Web design


Marvic Textiles

High-end British textiles, 2010
Information architecture • User interface design • User experience


Bannisters' Farm

Global quality food products, 2011

User interface design • Digital illustration • Web design



Catering and cooking courses, 2011
Web design • Branding

Locaria, Multi-lingual digital marketing, 2011 • Art direction • Web design.