The energy section of uSwitch had not been touched in 4 years, and was in desperate need of a redesign.
I started by introducing user testing to the design process and understanding the user journey of an energy switch. The product is complicated, and a thorough understanding was necessary for successful design.
Launched under incremental tests, we made small changes, updated the look & feel, and launched a responsive rebuild & design.
These changes raised conversion by 8%, making 2012 the best year ever for uSwitch.