uSwitch Energy

The energy section of uSwitch had not been touched in 4 years, and was in desperate need of a redesign.

 
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I started by introducing user testing to the design process and understanding the user journey of an energy switch. The product is complicated, and a thorough understanding was necessary for successful design.

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Launched under incremental tests, we made small changes, updated the look & feel, and launched a responsive rebuild & design.

These changes raised conversion by 8%, making 2012 the best year ever for uSwitch.

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