uSwitch Energy responsive redesign

In 2011, the energy section of uSwitch had not been touched in 4 years and was in desperate need of a redesign. Off the back of a recent re-platform and shift to a responsive site, my first job at uSwitch was to redesign the comparison and conversion flow.

 

Comparison results page. Click/tap to view full page.

I started by introducing user testing to the design process and understanding the user journey of an energy switch. This was the first time uSwitch had carried out user testing.

An energy comparison product is complicated, and a thorough understanding was necessary for a successful redesign.

Congratulations page, designed to reassure customers at the end of their switch. Click/tap to view full page.

Launched under incremental tests, we made small changes, updated the look & feel, and launched a responsive rebuild & design.

These changes raised conversion by 8%, making 2012 the best year ever for uSwitch.

 User journey of an energy switch, sketched out following user research. This was used by the team to explore ways to ensure customers were always on the cheapest plan for them. This ultimately led to Savings Alerts.

User journey of an energy switch, sketched out following user research. This was used by the team to explore ways to ensure customers were always on the cheapest plan for them. This ultimately led to Savings Alerts.