In 2011, the energy section of uSwitch had not been touched in 4 years and was in desperate need of a redesign. Off the back of a recent re-platform and shift to a responsive site, my first job at uSwitch was to redesign the comparison and conversion flow.
I started by introducing user testing to the design process and understanding the user journey of an energy switch. This was the first time uSwitch had carried out user testing.
An energy comparison product is complicated, and a thorough understanding was necessary for a successful redesign.
Launched under incremental tests, we made small changes, updated the look & feel, and launched a responsive rebuild & design.
These changes raised conversion by 8%, making 2012 the best year ever for uSwitch.