Trade Me brand refresh
In 2016, close on the tails of thorough brand research, Trade Me carried out a refresh of the visual branding. We collaborated with branding agency EightyOne to refresh our logo suite and carry out initial investigation into our visual identity.
During this time, our Head of Design and project lead, Roxy Huntington, had a period of annual leave and the project leadership was in my hands. I made decisions on the final logotype, the structure of the sub brand logos, and made presentations of progress to the executive team.
The remainder of the project was structured by asset (colour, typeface, icons, photography grade, illustrations) with project teams formed around them. During this phase I worked with an icon designer to form the right balance of brand personality and functionality across our icon set.
Team: Roxy Huntington (project lead), Kendyl Bird, Alister Coyne, Mark Macintosh, Jenna Lowe.