Trade Me brand refresh

In 2016, close on the tails of thorough brand research, Trade Me carried out a refresh of the visual branding. We collaborated with branding agency EightyOne to refresh our logo suite and carry out initial investigation into our visual identity. 

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During this time, our Head of Design and project lead, Roxy Huntington, had a period of annual leave and the project leadership was in my hands. I made decisions on the final logotype, the structure of the sub brand logos, and made presentations of progress to the executive team.

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The remainder of the project was structured by asset (colour, typeface, icons, photography grade, illustrations) with project teams formed around them. During this phase I worked with an icon designer to form the right balance of brand personality and functionality across our icon set. 

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Team: Roxy Huntington (project lead), Kendyl Bird, Alister Coyne, Mark Macintosh, Jenna Lowe.

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