Peter Gregson at London/CM

2012/05 Peter Gregson from CreativeMornings/London on Vimeo.

One of the things I've always like about Creative Mornings is the diversity in the scope of the events. It's not just about the discipline of design - it's anything to do with creativity. The areas that Peter is exploring in his music and blending it with technology has a lot of similarities to our work, and I especially liked his emphasis on the technology working for us, not creativity working around technology. This is a super important point to remember in user experience design; it's worth going the extra mile technically so the experience is seamless for the user who is not even aware of the complexity involved.