Ok, we admit that a big part of going to this Creative Morning talk was to see the Google Campus space designed by the same interiors company as our office. It's a beautiful space with a great cafe downstairs. But no one was disappointed with the talk either. Will's focus on the power of a brand was really inspiring to me, as we are facing many issues from a stagnant brand while redesigning uSwitch.com. To see how he has shaped businesses from such an emphasis on a core principle, and how that doesn't close his scope but allows him to expand his horizon from a magazine, to a shop, events, and who knows what's next... a pub?