Rachel Radford's PortfolioBlogemail info(at)maemay.co.nz

My designs get real results because I put the user first. This makes my clients very happy people.

"I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving." Jeffrey Veen

I'm attending the Future of Web Design Conference in New York, 7th - 9th November 2011

Conferences

Future of Web Design, day 2  

The second day of FOWD NYC somehow managed to trump day one, which was already so fantastic. The morning got off to a great start with Cameron Moll encouraged us to push ourselves into areas where we’re not comfortable and to go ahead and make mistakes. He was followed by Whitney Hess who suggested [...]

Future of Web Design New York  

As I walked around the streets of New York I realised just how strong the design culture is here, evident in every independent coffee shop and boutique store. This place definitely has its own aesthetic like no other city I’ve visited yet. This is what makes it such a great city to have a web [...]

Typo London  

The set up for Typo seemed to be ’save the best for last’. Over the 3 day conference, I found Saturdays speakers to be the best of all, and nothing could beat Chip Kidd. His tales of his projects, how he’d arrived at the final outcome, and including the ones that had become ‘failed’ [...]

Design Jam London  

Yesterday I went to my first Design Jam, a one-day event for web designers and usability experts. I am so glad I went along, I think we had a great team and a great idea. We worked on rapid wireframes, user research, personas and user flow diagrams. I wanted to produce a layout for [...]

Ampersand conference  

I was especially looking forward to Ampersand today because web typography is growing so quickly and conferences are such a great way to learn a lot in a short time. Some of the talks were a little disappointing as they were too vague and didn’t really have any substance, while others (like Jonathan Hoefler) were [...]

New Adventures in Web Design  

I was excited as I headed up to Nottingham, I hadn’t visited the city before and I was making the trip to attend New Adventures in Web Design.
The day was full of great talks with a strong underlying theme of introducing “higher” design into our work (I hate that term, but bear with me). [...]

FOWD conference 2010  

I’ve just spent 2 really awesome days at the Future of Web Design conference.
The talks were awesome, in particular I got a lot out of the sessions on Emotional Design and User Testing; and the jQuery for Designers information will also be really useful. It was great having the design clinics and hearing Mike Kus’ [...]

FOWD  

Today I went off to FOWD, I really like conferences because they just encourage and inspire you to do new and better things.  This was especially good because it was all about design and the stuff that I do day-to-day!  So there was Danny Sohmekh talking about Agile design processes, Jim Coudal talked about harnessing [...]

Interaction design goodness  

Today I’m at Amy Hoy’s workshop on interaction design. They have wifi in the workshops *yay* it’s so nice being connected through the day!
Before morning tea she covered the basic principles of usability and interface design. Out of the three layers of interface (Expectations, Direct interaction and Behaviour) the only thing that designers can [...]

CraftStock  

In the webstandards email today they announced a combination of two of my favourite events… Craft 2.0 and Webstock blended becomes CraftStock!
It is such a cool idea and normally I would be writing a post that used an excessive amount of exclamation marks to convey my excitement… but this is almost like salt in a [...]

Webstock mini  

Last night Webstock had a mini conference, a 5-9pm thing with three speakers and networking drinks between.
It was really fun! It was great to catch up with CJ, Natcol people and meet new people like Dale. And the speakers were all really great!
First up was Natasha Hall who talked about some usability examples [...]

Web Directions Day 2  

Andy Clarke’s presentation was a great way to kick of WD Day 2 – he talked about Creating Inspired Design, really pushing creativity for all members of a team, even code developers. How can we use design to convey a deeper meaning about the website? And how can we start to think outside the [...]